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:Privacy Statement and Disclaimer
 
Section 1. DISCLAIMER OF WARRANTIES


YOU EXPRESSLY UNDERSTAND AND AGREE THAT:

A.) YOUR USE OF OUR SERVICE IS AT YOUR SOLE RISK. THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. FIREHALL ONLINE INC. (FIREHALL.COM) EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

B.) FIREHALL.COM MAKES NO WARRANTY THAT (i) THE SERVICE WILL MEET YOUR REQUIREMENTS, (ii) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (iii) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE WILL BE ACCURATE OR RELIABLE, (iv) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR EXPECTATIONS, (v) ANY ERRORS IN THE SOFTWARE WILL BE CORRECTED, (vi) OR THAT THIS WEB SITE, ITS CONTENT, AND THE SERVERS ON WHICH THE WEB SITE AND CONTENT ARE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

C.) ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL.

D.) NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM FIREHALL.COM OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY.

E.) THIS WEB SITE MAY CONTAIN VARIOUS COMBINATIONS OF TEXT, IMAGES, AUDIOVISUAL PRODUCTIONS, OPINIONS, STATEMENTS, FACTS, ARTICLES, OR OTHER INFORMATION CREATED BY FIREHALL.COM OR BY THIRD PARTIES. DUE TO THE NUMBER OF SOURCES FROM WHICH CONTENT IN THIS SITE IS OBTAINED, AND THE INHERENT HAZARDS OF ELECTRONIC DISTRIBUTION, THERE MAY BE DELAYS, OMISSIONS OR INACCURACIES IN SUCH CONTENT. ACCORDINGLY, SUCH CONTENT IS FOR YOUR REFERENCE ONLY AND SHOULD NOT BE RELIED UPON BY YOU FOR ANY PURPOSE.

F.) INFORMATION CREATED BY THIRD PARTIES THAT YOU MAY ACCESS ON THE SITE OR THROUGH LINKS IS NOT ADOPTED OR ENDORSED BY FIREHALL.COM AND REMAINS THE RESPONSIBILITY OF SUCH THIRD PARTIES.

LIMITATION OF LIABILITY

G.) YOU EXPRESSLY UNDERSTAND AND AGREE THAT FIREHALL.COM SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF FIREHALL.COM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), RESULTING FROM: (i) THE USE OR THE INABILITY TO USE THE SERVICE; (ii) THE COST OF PROCUREMENT OF SUBSTITUTE GOODS AND SERVICES RESULTING FROM ANY GOODS, DATA, INFORMATION OR SERVICES PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED INTO THROUGH OR FROM THE SERVICE; (iii) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA; (iv) STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THE SERVICE; OR (v) ANY OTHER MATTER RELATING TO THE SERVICE.

WEBSITE CONTENT

H.) FIREHALL.COM PROVIDES FREE ACCESS TO INFORMATION ON OUR SITE. THIS CONTENT MAY OR MAY NOT HAVE BEEN VERIFIED FOR ACCURACY.  NEITHER FIREHALL.COM NOR RESEARCHERS REPRESENT THAT IT IS ACCURATE, CORRECT, COMPLETE OR OTHERWISE VALID NOR DO WE MAKE ANY CLAIMS AS TO ITS ACCURACY.  ALL CONTENTS IS PROVIDED SOLEY FOR THE ENTERTAINMENT OF FIREHALL.COM VISITORS. Firehall.com does not endorse or recommend, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned in any part of the firehall.com website. Further Firehall.com does not endorse or support any opinion expressed any part of the firehall.com website. THE INFORMATION AND SERVICE IS PROVIDED "AS IS" WITH NO WARRANTY OF ANY KIND AND YOU USE THE SERVICE AT YOUR OWN RISK. FIREHALL.COM AND RESEARCHERS EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, REGARDING THE SERVICE, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

ON-LINE FORUMS

I.) FIREHALL.COM PROVIDES REGISTERED MEMBERS WITH THE OPTION OF PARTICIPATING AND INTERACTING WITH OTHER REGISTERED MEMBERS THROUGH THE FORUMS SECTION OF THE WEBSITE. WE ENDEAVER TO MONITOR FORUMS, HOWEVER WE RELY ON FORUM PARTICIPANTS TO NOTIFY FIREHALL.COM OF ANY ON-LINE BEHAVIOUR THAT A MEMBER MAY FIND INAPPROPIATE OR OFFENSIVE. WE ARE NOT RESPONSIBLE FOR FORUM CONTENT NOR DO WE MAKE ANY CLAIMS AS TO ITS ACCURACY. FORUMS ARE PROVIDED SOLEY FOR THE ENTERTAINMENT OF REGISTERED FIREHALL.COM MEMBERS.  The Information has not been verified, however, and neither Firehall.com nor Researchers represent that it is accurate, correct, complete, reliable, or otherwise valid. Firehall.com does not endorse or recommend, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned in any question, comment or answer. Further Firehall.com does not endorse or support any opinion expressed in a question, comment, or answer. THE INFORMATION AND SERVICE IS PROVIDED "AS IS" WITH NO WARRANTY OF ANY KIND AND YOU USE THE SERVICE AT YOUR OWN RISK. THE CONTENT OF THE QUESTIONS AND COMMENTS IS PROVIDED BY AND IS THE RESPONSIBILITY OF THE PERSON POSTING SUCH ITEMS. FIREHALL.COM AND RESEARCHERS EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, REGARDING THE SERVICE, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

Limitation of Liability.

J.) UNDER NO CIRCUMSTANCES WILL FIREHALL.COM OR RESEARCHERS BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR IN CONNECTION WITH USE OF THE SERVICE WHETHER OR NOT FIREHALL.COM OR RESEARCHERS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. UNDER NO CIRCUMSTANCES SHALL FIREHALL.COM OR RESEARCHERS BE LIABLE TO YOU FOR ANY AMOUNT FOR SERVICES RENDERED OR INFORMATION PROVIDED PURSUANT TO THIS AGREEMENT, RATHER YOUR SOLE AND EXCLUSIVE REMEDY SHALL BE THE REFUND OF FEES ACTUALLY PAID BY YOU TO FIREHALL.COM FOR ANY INSTANCE OF USE OF THE SERVICES THAT GIVES RISE TO A CLAIM. TO THE EXTENT THAT ANY QUESTION, COMMENT, OR ANSWER REFERS TO ANY PRODUCT, MANUFACTURER, DISTRIBUTOR, COMPANY, SERVICE OR SERVICE PROVIDER, FIREHALL.COM EXPRESSLY DISCLAIMS ANY ASSOCIATION WITH, ENDORSEMENT OF OR LIABILITY FOR ANY SUCH PRODUCT, MANUFACTURER, DISTRIBUTOR, COMPANY, SERVICE OR SERVICE PROVIDER.

Section 2. INFORMATION Firehall.com GATHERS AND TRACKS


Firehall.com gathers two types of information about users:
1. Information that users provide through voluntary submissions. These are voluntary submissions to register as a user for our site, to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys.
2. Information Firehall.com gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers' needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances does Firehall.com divulge any information about an individual user to a third party, excepting when the third party is filling a product order or service request on behalf of Firehall.com. In these instances, the third party will be governed by the rules of our Privacy Policy.
3. Electronic newsletters (Dispatches) Firehall.com gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.

4. Discussion Groups/Forums
This site makes discussion groups available to its users. You are not required to provide any personal information in order to use these areas but you may choose to do so. Please remember that any information that you choose to disclose in these areas will be publicly available; thus, you should exercise caution when deciding whether to disclose personal information (including your email address). Firehall.com cannot accept any responsibility for ensuring the privacy of information that you choose to disclose in these areas. The information disclosed in the discussion areas becomes the editorial property of Marketing Magazine.

Firehall.com GATHERS USER INFORMATION IN THE FOLLOWING PROCESSES:

Voluntary Information
We offer the following services, which require some type of voluntary submission of personal information by users:
Registered User / Member
Free Email
Forums
Contests
Surveys


Membership Information
If you want to become a member of Firehall.com you will be asked to provide general information, including contact details (such as your name and address) and demographic information. We will use this information to maintain your membership account with Firehall.com, to tailor our site and content to suit the interests of our users, and to keep you informed about products and services of Firehall.com that we think may be of interest to you.

Transaction Information
If you want to order any information from our site, buy any of our products or subscribe for any of the services offered on our site we will ask you to complete an order form that will request certain information from you, including financial information such as a credit card number and expiration date and general contact details in a secure transaction environment. We will use this information to complete the transaction that you have requested, i.e. to deliver information, products or other services that you order and to invoice you. If the order is to be fulfilled by a third party, we will provide your name and shipping information to the third party for the express purpose of processing the order. These third parties will be governed by the terms and conditions of this privacy statement.
Note: Firehall.com uses a fully secure e-commerce area where credit card transactions can be submitted and validated on the spot.

Polling
We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. Firehall.com may use a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

Surveys
Firehall.com may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party.

Children
Firehall.com will never knowingly request personally identifiable information from anyone under the age of 18 without requesting parental consent.

Usage Tracking
Firehall.com tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Firehall.com does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser). Firehall.com may track and catalogue the search terms that users enter in our Search functions, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

Cookies
We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. Firehall.com uses cookies to enable the Remember My Password function. You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site.

Use of Information
Firehall.com uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards, and forums. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Firehall.com never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners. We may occasionally use this information to send you information about Firehall.com and promotional material about our products and services and products that we think may be of interest to you, providing that you have not opted out as described below.
Firehall.com creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don't track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

Sharing of information
Firehall.com uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience's demographics. This is essential to keeping much of our service free. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public, or in the case of third-party order fulfillment.

Security
This site incorporates appropriate safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information we have collected and we have put in place reasonable precautions to protect information from loss, misuse and alteration. Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals have access to the information you provide us.

Access and Correction
You have a right to know about the personal information that Firehall.com holds about you. You also have a right to correct, amend or delete much of the information that Firehall.com holds about you if it is incorrect. If you wish to exercise these rights please contact us by post or e-mail at the address shown in the "Contact" section below. You can amend much of your personal information by signing in and editing the My Profile screen. You can also opt-out of any newsletter or product/service email in the My Profile area by de-selecting the appropriate checkbox and submitting your changes.

External Links
This website provides links to various websites that we do not control as well as to our sponsors. When you click on one of these links, you will be transferred out of our website and connected to the website of the organization or company that you selected. Even if an affiliation exists between our website and a third-party website, we exercise no control over linked sites. Each of these linked sites is responsible for maintaining their own independent privacy and data collection policies and procedures. If you visit a website that is linked to our site, you should consult that site's privacy policy before providing any personal information.

Your consent
By using this site, you consent to the collection and use of this information by Firehall.com. If you do not agree to these terms, please do not disclose any personal information through this site. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. You are responsible for reviewing this privacy statement periodically to ensure that you are aware of any changes to it.

CONTACT DETAILS
If you have questions about this privacy statement, the privacy practices of this site or if you want to exercise any of the rights that you are given under this privacy statement, please feel free to contact the Managing Editor via email at false_alarm@firehall.com, or here
 
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